Brand Identity

Most brands look calm and feel assembled: a good logo, an unrelated interior, packaging that could belong to anyone. The work is to originate one idea strong enough to hold across every surface a customer touches — shelf, room, scent, screen — and then to carry it without drift. I direct the whole chain, including the build, so the idea survives to the browser.

• Brand strategy & naming
• Visual identity systems
• Art direction and photographic direction
• Packaging and print
• Brand-led web design and build (Webflow / GSAP Motion)