TAP

A recruiting firm's full identity — brand, graphic system, and a live site whose motion is the argument.

Brand Strategy

Web Design

GSAP Motion

Visual Identity

Service

Brand Identity

Role

Brand Strategy · Logo & Identity · Graphic & Icon · Web Design · Webflow build · GSAP motion

Year

2026

Location

Tokyo

Website

tap.tours360.jp

Talent Acquisition Partners (TAP) is a recruiting firm's full brand, taken from positioning through to a live, animated site. The identity turns on a modular logomark — small square units that assemble into a whole, the way a recruiter composes a team from individuals. That logic extends into a process-icon system and a Business Capability Map, and it continues into the website itself, where the mark reassembles in motion on load. Because I both designed and built the site, the brand idea survives intact all the way to the browser — nothing lost in a hand-off.

The Problem

Recruiting is a commoditized, trust-poor market. TAP needed an identity that signaled rigor and a digital presence that performed that rigor — not a static brochure site, and not a brand agency and a web shop pulling in two directions. The brand idea, the graphics, the motion, and the build all had to agree.

The Approach

In a trust-poor market, rigor stated is rigor doubted. I decided the brand should demonstrate its precision rather than describe it — so the argument moved out of the copy and into behaviour: a mark that composes itself, a system that holds, a page that performs its own claim as it loads. Designing and building it as one continuous piece of work was what kept that argument honest.

The Solution

The identity system builds from a single modular unit: a square that multiplies into the logomark, the process icons, and the graphic language, with the Business Capability Map as its strategic counterpart — a real consulting artifact, not decoration. On the website, that same unit comes alive: a field of gradient squares scatters and settles into the mark on load, and scroll-linked motion carries the composure through the page. The animation reads as intent, not ornament — the brand's precision, performed. Carrying the work from strategy to a shipped, animated front end kept the idea continuous the whole way down.